Armenia seems midway through a transitional process which, though not being over yet, is anyway casting some encouraging perspectives for the future. It has to do with a society looking outwards and is to this respect favourably backed by its well rooted and skilful foreign policy based upon a ‘complementing’ approach to Russia, the USA and EU. A stronger purchasing power especially within the upper-middle class, has determined positive feedbacks on tourist streams too. According to the data released by the Armenian Tourism Development Agency, the foreign countries mostly appreciated by the Armenian tourists are the following, in order of importance: Turkey (notwithstanding the non-existing diplomatic relations, the borders  locked and the memory  of the sad events of World War I), followed by Italy (which can boost a second position as a tourist attraction), and by Spain, Greece, Cyprus, Egypt, the Arab Emirates, France, Austria, Germany, Georgia, Malta and Great Britain. The intra-Caucasus tourism – as it appears – is little developed due both to the past conflicts and to the limited and poor infrastructures, as well as tourism towards Iran. Though not counting on a direct flight connection with Armenia, as well as not having a consistent resident Armenian diaspora, that could enhance tourist exchanges, Italy can well boost a record being the second country chosen by Armenians as a tourist destination. Most sought towns: Rome, Venice, Florence, Milan, Rimini and Naples.

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