The promotional programme worked out by the Embassy in collaboration with the ICE Office in Moscow envisages the following activities on the base of available financial resourses. "Country Presentation" of Armenia in Rome, which has already taken place on January 28, 2005, on the occasion of RA President Robert Kocharian's official visit to Italy.
Wide diffusion of economic news (e.g. about fairs) by way of newsletters to be distributed among ministries, embassies, companies, Yerevan hotels, universities.
Formation of a group of Friends of Italy uniting all Armenian businessmen who have enstablished business relations with Italy setting up of ICE point of correspondence operating in the Embassy since March 15, 2005.

With the aim of setting up the  2008 Promotional Plan for Armenia, a mission of our ICE Office (Institute for Foreign Trade) in Moscow will take place within the end of this year (during the mission the opportunity of finding a new branch in Yerevan will also be investigated). Priority will be assigned to the implementation of the Memorandum of Understanding on Small and Medium Enterprises, which was signed on the occasion of the visit of President Kocharian to Italy in January 2005. The Armenian Embassy in Rome is resolved to organising a business forum in Italy.